[Singapore, 28 October 2020] – Brother Industries, Ltd., a parent company of Brother Singapore, one of the leading global manufacturer of laser and inkjet printing devices, has won a Japanese design award “Good Design Award 2020” (hereinafter Good Design Award) for three of its latest products.

Brother has received a total of 214 Good Design Awards, including for three products this year, since it first won the award for its home sewing machine in 1960. This marks the 28th year in a row, since 1993, that Brother has received this award.

Nikkie Leng, Marketing Communication Manager at Brother Singapore, said “The Good Design Award does not just recognize products with exceptional appearance and function. Selection of products and services is also based on whether they provide value to consumers and society as well. The award recognizes the collective efforts of everyone involved with the particular product or service.

“One of the Good Design Awards that Brother received in 2020 was for the P-TOUCH CUBE PT-P910BT label maker, which received the Good Design Best 100 award as one of the 100 products or services most highly evaluated by the screening panel. Recipients of the Good Design Best 100 award are also candidates for the Good Design Grand Award, the highest award, Gold Award and other Special Awards.

“Brother designs its products with a customer-first ethos in line with its corporate culture of always being ‘At your side.’ Going forward, it will continue efforts to incorporate feedback from customers and all other stakeholders as it maintains focus on design that delivers great value.”

About Good Design Awards

Good Design Award has been a sole comprehensive design evaluation and communication system in Japan since 1957. Many companies and designers from both inside and outside of Japan participate in the activity to enhance the industry or the quality of life through the design. “G Mark”, the symbol of the award has been recognized widely as a mark representing good design.For more information about Good Design Award visit : http://www.g-mark.org/

Winning Brother products: Good Design Award 2020

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About Brother International Singapore Pte Ltd

Brother is a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises who demand solutions that empower businesses and individuals to communicate ideas in every possible way. A trusted brand worldwide that believes in the “Customer First” approach in all aspect of their business, Brother has continuously met the varied needs of their customers through their comprehensive range of quality printing solutions. Brother regional South East Asia headquarters, with fully integrated sales, marketing and services capabilities is located in Singapore. For more information on Brother International Singapore and its products, please call +65 1800-276 8437 or visit www.brother.com.sg. Brother will always be “At your side” now and into the future.

About Brother Earth

Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother’s attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.

Contact

Nikie Leng
Marketing Communication Manager
Brother International Singapore Pte Ltd.
+65 6428 0711
nikie.leng@brother.com.sg

Khoo Wan Ting
Marketing Executive
Brother International Singapore Pte Ltd.
Tel: +65 6428 0767
Email: wanting.khoo@brother.com.sg